Smart Turnout Ltd

Unit 8, 15 Cloisters House Battersea Park Road London United Kingdom SW8 4BG

Forces Discount: 10% off, every product.

When I was 28, after a decade serving in the Scots Guards I was given the opportunity to ride in the Grand Military – an annual horserace, spanning thirty fences at Sandown Racecourse in South-West London. Despite my odds of winning stacked at 100-1, I was determined to make an impression of sorts, and so decided to personally design my own racing colours for the event. Little did I know at the time the impact this would have in the long run, as it turned out people were so impressed by my colour choices that I soon found myself busy producing Scots Guards regimental jumpers for many of my serving friends. Upon leaving the army years later, I saw an opportunity to expand this enterprise into something bigger – from a start up in my room in a shared flat to a global brand that aims to take you places. Since its inception in March, 1999, our product range has extended from jumpers, ties and socks to cufflinks and finally, watches and watchstraps: substantial growth achieved not only through word of mouth, but also by the consistent demand of loyal customers.

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